Benzersiz kullanıcı

Web sitesinin popülerliği genellikle tekil kullanıcı sayısı kullanılarak belirlenir ve bu ölçüm genellikle potansiyel reklamverenlere veya yatırımcılara aktarılır. Bir web sitesinin benzersiz kullanıcı sayısı genellikle standart bir süre boyunca, genellikle bir ay boyunca ölçülür.

Notlar

Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language: Marketing Activities and Metrics Project 10 Ağustos 2014 tarihinde Wayback Machine sitesinde ..

[Marketing_Metrics-1] Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language: Marketing Activities and Metrics Project 10 Ağustos 2014 tarihinde Wayback Machine sitesinde ..